Kan Kan Tea 侃侃而茶｜Branding

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品牌介紹

侃侃而茶，這個名字源自成語「侃侃而談」，展現了我們對於茶的熱愛和傳遞情感的信念。侃字取象形將人、口、茶水三者之間結合在一起，展露出茶席座間的情感連結，侃侃為疊字，兩人以上才能侃侃而談，談話從容而不間斷，將成双成對與團聚的概念貫穿品牌，呼應獨家配方產品「双生茶」。摘取小綠葉蟬叮吻之香蘊茶芽，與果物的味與氣相互拼配，讓原先清雅的茶色，從此亮麗繽紛。藉由泡杯茶，讓忙碌日常生活變得舒緩而有色澤。

Background

Kan Kan Tea, the name derived from the Chinese idiom "侃侃而談" (meaning "speak with ease and confidence"), showcases our passion for tea and the belief in conveying emotions. The character "侃" visually combines the elements of a person, a mouth, and tea, revealing the emotional connections found during tea gatherings. "侃侃" is a reduplication, implying that it takes two or more people to engage in a conversation that is calm and uninterrupted. This concept of pairing and reunion runs through our brand, echoing the exclusive blend known as "双生茶" (Shuang Sheng Tea). We carefully select tea leaves kissed by the dew of small green cicadas, combining them with the flavors and aromas of various fruits, transforming the originally elegant tea into a brilliant and colorful concoction. By brewing a cup of tea, we aim to bring relaxation and vibrancy into our busy daily lives.

設計方案

我們以多彩、活潑明快的形象作為品牌識別的核心概念。包裝策略使用不同茶湯的色系來區分口味，同時結合色塊拼接和繪製不同的插畫，不僅直觀展示口味，更呼應了產品複方特色，宛如積木一般可以不斷排列組合，強調茶與茶的組合可以創造出無限的可能性。

Design

In our brand design strategy, we have embraced a vibrant and lively image as the core concept of our brand identity. The packaging strategy focuses on differentiating flavors through the use of color schemes associated with each tea infusion. Additionally, we incorporate color blocking and create various illustrations to not only visually showcase the flavors but also reflect the complex nature of our products. Like building blocks, these elements can be continuously arranged and combined, emphasizing that the combination of different teas results in infinite possibilities.

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